THE BRAIN SCIENCE BEHIND MAGIC
Misdirection is a big part of magic tricks. Yet the human brain tricks us every day. This phenomenon is called “change blindness”. It’s when you miss a change in the environment.
Our expectations also play a role – when we go to a magic show, we expect to see a magic trick and our brain is primed for this. But this can mean that we see things that aren’t there.
WATCH the full segment on River City Live/ News4Jax to find out more.